Written by Linnea Langfjord Head of Marketing & Communications
Coming from the creative industry myself and having edited many videos, we know the time-consuming struggle of manually transcribing and subtitling videos. That’s why one of the first features installed in Nova A.I. was auto transcription and subtitling!
Want to learn how to add subtitles to your video with just a single click of a button? Using Nova A.I. - a simple yet powerful subtitle generator will only take a few minutes. A simple 3 step process will automatically transcribe your video audio to subtitles.
Upload your Video
Upload your video directly from your computer or from YouTube.
Analyze your Video
Let Nova A.I. analyze your video. The estimated time depends on the length of your video.
Export Your Subtitles
Export your subtitled video. Or export a text file for further use.
Editing & customising the subtitles:
1. Editing The Subtitle Cards
Go to the “Subtitles” panel where you can see all the generated subtitle cards the AI created. You can easily edit them by clicking on a painting icon. You can easily adjust the start and end times, and change colour and font for both individual cards and all cards at once.
2. Editing The Subtitle Styles
Go to the “Styles” panel where you can edit all the subtitle cards at once. You can easily change font size, thickness and position. You can simply add various effects and create outlines.
3. Translate Your Subtitles
Navigate to the “Translate” panel, where you can translate all the subtitle cards at once. Nova A.I. will automatically translate the text into over 75+ different languages. To save time, you can translate your subtitles in multiple languages at once. Translate your video subtitles into Spanish, German, Russian, Chinese, Farsi, Hindu and more.
5 Reasons why to add subtitles on your videos:
1. Subtitles increase engagement and comprehension.
People concentrate less and less in this modern day of 21st century. So it's difficult to conquer your audience's attention. Nonetheless, some quick studies suggest that there is a quick fix. It appears that people prefer to watch videos with subtitles. Even though the video is in their own language and they understand it completely. A lot of people still turn on closed captions. Apparently, it increases focus and helps them concentrate and understand your video much better. The combination of video and text is strong and appeals to more people than just only a video.
2. Not everyone can hear your audio.
Nearly 20% of people in the world live with complete hearing loss. And some portion of that 20% lives with restricted hearing. Can you imagine what a big number this is? This is a huge piece of the audience that you're not reaching if you fail to add subtitles to your video. That is just bad business. Make your videos inclusive to everyone. Add subtitles and have your message heard by everyone.
3. Not everyone has their sound on.
Studies show that 85% of Facebook videos are being watched with sound off. What does this say to you? A lot of people watch videos on social media when they are commuting to work, social events, and sometimes in waiting rooms. Where they have to remain on silent mode. Why lose all this audience. Create eye-catching stylish subtitles that will grab the audience's attention and make them engage with your video and hear what you want to say any place any time.
4. Subtitles increase your audience reach.
Instapage survey found that captioned videos on Facebook had a 16% higher reach than those without. They had 15% more shares, 17% better reactions, and 26% better call-to-action click-throughs. In short, all the metrics of natural videos were overpowered by the videos with subtitles. Having text on your video changes the way people engage with your videos and even when making converting decisions.
5. Subtitles Help With Your SEO.
Even though your main focus should be quality content, you just can't dismiss these little spiders that crawl the world wide web and index everything so it's accessible and easy to find. Many of the named parameters contribute to SEO. The more people stay on your website watching your video the better. Also if you add text subtitles to your video it will help these spiders read your video otherwise they can't as they only understand the text. Having your content quickly found on the internet is key to getting more traffic.
So, is subtitling your videos is worth of your time?
As you can see I have listed 5 reasons why you should add subtitles to your video and I'm sure that we could find more. If we compare the time needed to add subtitles with Nova A.I. and the tremendous improvements that subtitles can bring to your marketing strategy I strongly believe that it is a good practice that will bring you a very good return on investment. It's cost-efficient and automated, so you will be spending almost no time and very little money. There is really nothing to lose, but only to gain. So start subtitling now!